Short-term memory: As the name
suggests, short-term memory lasts for a short period of time. For example, when
we need to remember content for a certain exam, we tend to forget the
information after the exam is over.
Long-term memory: This memory is
intended to last for a long time. Although we forget a lot of things in daily
life, the long term memories still stay in our brain. Short-term memories can
also be changed into long term memories by the process of consolidation. To
some extent, the long-term memories can encode sounds, that’s why we sometimes say that a particular
word is in the “tip of the tongue” which refers to the sound of the word, not
the meaning.
Sensory Memory: This is the shortest span of memory. It is the ability to remember or visualize something just after a second of looking at the object.
The sense of smell, touch, taste, sound and sight are retained very accurately and briefly.
Storage
Storage is the process of retaining information in the brain whether it is the sensory memory, short-term memory or the more permanent long-term memory.
The human memory acts as a sort of filter that helps in preventing the flood of information in our brain on a daily basis. It helps manage the information
and keeps it all organized and easy to retrieve. When we constantly repeat a piece of information, it is more likely to stay in our long-term memory.
An example is that e keep repeating the data if we want the information to last longer. It helps us remember it better.
Since the early work of Karl Lashley and Wilder Penfield in 1950s and 1960s, it is proved that the long-term and short-term memories are not just stored in one part of the brain. They are scattered around the cortex.
Cortex is also known as the cerebrum which is the largest part of the brain. It is used in higher functions such as thought and action.
Each memory is stored in the place that it originated in. Ex: the group of neurons of the visual cortex store sight.
If one memory trace is erased, they are many more duplicates through which we can retrieve our information. Thus it prevents any loss of information.
Memory thus is a continuous process of reclassification and continuous changes in our neural pathways.
The brain can store almost unlimited information, indefinitely.
Forgetting
We don't really "forget" things. It is generally the result of the incomplete or incorrectly encoded memories. Chances can also be that there is a problem in the retrieval process. We've all experienced that when we try to remember a certain memory at a particular time and fail , we remember the same thing again later.
"Lost" memories can be retrieved by psychotherapy or hypnosis but we cannot be sure whether the memory is real or implanted by the treatment.
Forgetting, perhaps is temporary or permanent loss of information. It is the inability to retrieve data that has been previously recorded in the brain. The information loss is pretty rapid in the start, but gets slower.
Information that has been learned very well, (like foreign language, names,etc) are resistant to forgetting. Apart from amnesia, forgetting is considered as a normal phenomenon.
Related Video: https://www.youtube.com/watch?v=1eTtzH_4gP8